| Over
the past two decades, only a small handful of people can claim to
have "redefined" talk radio -- among them Rush Limbaugh,
Dr. Laura Schlessinger, and Howard Stern. Add to that list Art Bell,
who turned the "graveyard shift" of radio -- 10:00 pm to
3:00 am -- into the hottest time slot in the business with his Coast
to Coast AM show, and attracted millions of listeners to his
offbeat blend of the paranormal, paranoia, and politics. And he did
it all from a distinctly libertarian perspective.
Bell (born in 1945) got his first taste of the power of radio while
operating a pirate rock n' roll radio station as a U.S. Air
Force medic during the Vietnam War-era. After leaving the military,
he worked as a disc jockey in Okinawa, Japan, where he landed in the
Guinness Book of World Records by broadcasting continuously
for 116 hours and 15 minutes. After returning to the USA, he briefly
attended college before getting back in the radio industry as a chief
engineer. Over the next decade, he worked both on the air and behind
the scenes in the radio and cable television industries.
In 1989, Bell got his big break when KDWN, a 50,000-watt station in
Las Vegas, offered him a five-hour, late-night time slot. After dabbling
briefly in political talk, Bell switched over to the paranormal, focusing
on the occult, UFOs, conspiracy theories, vampire monkeys, time travel,
ghosts, and pseudo-science. Bell did not claim to believe everything
he broadcast -- he said he offered only "entertainment"
and a nonjudgmental forum for speculation -- but fans flocked to the
far-out format. The show became a huge hit, and was soon syndicated
around the nation. By the mid-1990s, Coast to Coast AM was
broadcast on almost 500 stations and reached 9 to 15 million listeners
weekly. Those numbers made Bell the fourth most popular radio host
in America (behind only Limbaugh, Stern, and Schlessinger). Art Bell
Chat Clubs sprang up in more than 40 cities. Bell also hosted the
popular Sunday night Dreamland show.
The industry took notice. In 1997, Bell won the Best Male Radio Talk
Show Host award from the National Association of Radio Talk Show Hosts,
and in 1998 was named to Talkers magazine's list of the "Top
100 Most Important Radio Talk Show Hosts in America." In 2002,
he placed #12 on Talkers' list of the 25 greatest radio and
television talk show hosts of all time. Bell's "open-minded approach,
excellent broadcasting skills and keen interest in the subject matter
helped propel him into late night superstardom," reported Talkers,
and made him the "most listened to late night talk host in the
modern talk radio era."
On May 5, 1998, Bell made his libertarian identification official
when he joined the Libertarian Party on the air. With two-time Libertarian
Party presidential candidate Harry Browne sharing the microphone,
Bell said he joined the party because he feared the decline of liberty
in America. "We're clearly heading toward a more totalitarian
state," he said. "I completely distrust the government --
and everybody should. They've told lie after lie, so the average American
has become so cynical. Today, the first assumption is that what the
government is telling you is a lie." Bell said he "likes
almost everything" in the Libertarian Party's platform. "The
Libertarian Party is the closest ideologically to what I now believe,"
he said. "I really believe in freedom. I am proud and happy to
have found a [political] home."
In October 1998, Bell's career took an unexpected turn when he vanished
from the airwaves for two weeks because of what he called threats
against his family. In April 2000, Bell again left his show and did
not return until February 2001. Bell later said he had to deal with
a sexual abuse case involving his son and a substitute teacher. (The
teacher was convicted of sexual assault.) Bell retired in 2002 because
of back pain and turned the Coast to Coast AM microphone
over to George Noory. Bell returned to host a weekend show in 2003,
and semi-retired again in June 2005. He now hosts two Sundays a month
on the Premiere Radio Networks, and make occasional guest appearances
on Coast to Coast AM.
Bell is the author of The Quickening: Today's Trends, Tomorrow's
World (with Jennifer L. Osborne, 1997), The Art of Talk
(1998), The Coming Global Superstorm (with Whitley Strieber,
1999), The Edge: Man's Mysterious Past & Incredible Future
(with Whitley Strieber, 1999), and The Source: Journey Through
the Unexplained (with Brad Steiger, 2002).
--
Bill Winter
Quotable
"The
Libertarian Party is the closest ideologically to what I now believe.
I really believe in freedom." -- Art Bell on
Coast to Coast AM, May 5, 1998
|