VERBAL / COMMUNICATIONS

Ten Quick Tips

For Better Speeches

BY BILL WINTER


Public speaking -- it's many people's worst nightmare. But it is also a useful tool to effectively spread the word about libertarianism. Here are 10 suggestions from communications specialist Donna Hartley to make your next public speech more successful -- and to make you more at ease while giving it:

1) Remember that a speech is like a story; it should have a beginning, middle, and end.

2) To grab your audience's attention in the first minute, begin with an entertaining story, humor, or a intriguing question. Keep their attention by using colorful words with visual impact.

3) Every three to five minutes in your speech, back up your opinions with real-life stories or factual examples.

4) End your speech on an upbeat note: Ask a provocative question, quote somebody, tell a story -- leave them laughing.

5) The first time you give your speech should not be in public! Practice your speech outloud in private beforehand. Record it into a tape recorder; film yourself in front of a video camera; have a friend listen to it.

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6) Work on your voice range as you practice. Speak from your diaphragm, using a range of highs and lows for emphasis. Avoid a snooze-inducing monotone!

7) Practice pausing before and after important points, and speak in a normal conversational tempo. High speed is a virtue for trains -- but not for public speaking!

8) Use direct eye contact with the audience. If necessary, find a few people who seem to be the most receptive and look right at them.

9) Move around and gesture while giving your speech; don't just stand behind the lectern. Studies indicate that 55% of how people perceive you is by body language; 38% is by your voice quality; a mere 7% is by your words.

10) Smile. Show that you're enthusiastic about your ideas; if you're not excited about what you're saying, why should an audience be? Have fun!

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SUGGESTION: For an effective libertarian "speech-in-a-box" -- complete with the text of the speech, presentation notes, and an audio tape of the speech -- see the Advocates' "Speaker Training Kit 1: for Service Clubs" or the "Speaker Training Kit 2: for High Schools and Colleges."

Bill Winter is the director of communications for the Advocates for Self-Government. He is a longtime libertarian activist, writer, and public speaker.


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