| I
am frequently asked how to talk to the press and have your libertarian
point of view accurately reported. Popular opinion notwithstanding,
you can do this, but you need careful preparation and discipline.
The key skill in talking to reporters is to only say what
you want them to print. There is no "off the record"
-- even a well-intentioned reporter can misunderstand you or
confuse something.
Plan out the key points you want to convey, and think about
what to say for each. Write each down as a sentence and reduce
it to its essence. Prepare yourself to say it, and to shape
your responses to include your points.
Don't "chat" with reporters -- keep your conversation
focused and professional, as if you were on camera. Offer to
e-mail the reporter your quotes, so they get them exactly.
They
might try to trip you up -- for example, to present another
libertarian's apparently radical statement and try to get you
to criticize it, or to pose an inflammatory dilemma where all
answers sound bad. If so, say, "I wouldn't really want
to comment without knowing more about it."
Know
how long a quote from you they will use, and don't give them
too much material. A newspaper article will, at most, quote
you for a few sentences. An in-depth interview may do more --
but media neophytes often become horrified when their 30-minute
conversation yields one sentence in print, and it's not what
they meant to say. Play it safe and say only what you mean.
>CONTINUED
AT TOP OF NEXT COLUMN
|
Reporters from newspapers work under incredible time pressure.
Understand and respect their demanding job. They have deadlines
in the afternoon, so call in the morning if possible. Make covering
you as easy as possible. Be reachable, be concise, and be clear.
Realize that the editor may seriously alter a reporter's story.
Newspapers like photos, so always have digital photos ready
to go. When being photographed by press, always mind the angle
and background and wear a friendly smile.
Reporters are not usually bad people and many of them, especially
at local or regional papers, try very hard to be fair.
Don't be afraid to talk to the press. But always remember that
talking to reporters is like taming lions. You may like your
job. You may like the lion. But it's still a lion, and if you're
not paying attention you can lose an arm. So stay alert around
the press and keep all your fingers!
*
* *
SUGGESTION:
For regular tips on effective libertarian communication, sign
up for the Advocates' free email newsletter, The
Liberator Online. Published every two weeks, it also
features news and analysis from a libertarian perspective, updates
about the Advocates, and answers to tough questions about libertarianism. |