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Discovery BEFORE Persuasion

in Communicating Liberty, Liberator Online Archives by Michael Cloud Comments are off

(From the Persuasion Power Point section in Volume 19, No. 15 of the Liberator Online. Subscribe here!)

What’s the fastest and easiest way to bring people into the libertarian movement?  

“Help some of them see that they are already libertarians,” says Perry Willis, former Executive Director of the National Libertarian Party and current vice president of Downsize DC.

“Discovery before persuasion. Before you try to persuade NON-libertarians to become libertarians, first look for and talk with people who are already libertarians — or mostly libertarian.”

Such people are out there — by the tens of millions. Last year, a Freedomworks poll found that fully “78 percent of Republicans and GOP-leaning independents self-identify as fiscally conservative and socially moderate.”

Further: “Told that libertarians generally believe individuals should be free to do as they like as long as they don’t hurt others and that the government should keep out of people’s day-to-day lives, 58 percent of the full national sample said they agree.”

Such people are obviously sympathetic to libertarian ideas — but millions of them don’t know about libertarianism. The Freedomworks poll found that about 40 percent of 18-to-32-year-olds view the word “libertarian” favorably — but about a third didn’t know what it meant.

They are waiting to hear about libertarianism. How do you quickly discover these libertarian-leaning people?

A great way is by using the Advocates’ World’s Smallest Political Quiz. Available as a pocket-sized card or in its famous online version, it’s the quickest and easiest way to identify someone’s political leanings. To do this in large groups, use OPH (Operation Politically Homeless), which incorporates the Quiz into a crowd-drawing fun booth that identifies and recruits new supporters.

Perry Willis’s “discovery before persuasion” rule focuses us on those who are most receptive and responsive to libertarianism.

People who are glad to hear about liberty. Who are delighted to learn that they aren’t the only ones who believe what they believe and want what they want: freedom.

Warning: Mr. Willis is NOT saying “discovery INSTEAD OF persuasion.” He is saying “FIRST discovery, THEN persuasion.”

“Discovery before persuasion” is easy, enjoyable, fast, and effective.

For us and for those we speak with.

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Unlocking More Secrets of Libertarian PersuasionMichael Cloud’s latest book Unlocking More Secrets of Libertarian Persuasion is available exclusively from the Advocates, along with his acclaimed earlier book Secrets of Libertarian Persuasion.In 2000, Michael was honored with the Thomas Paine Award as the Most Persuasive Libertarian Communicator in America.

Why Isn’t the Libertarian Movement Bigger and More Successful?

in Communicating Liberty, Liberator Online Archives by Michael Cloud Comments are off

(From the Persuasion PowerPoint section in Volume 19, No. 3 of the Liberator Online. Subscribe here!)

Reading diet books won’t make you thin.

Reading exercise books won’t make you fit.

Reading libertarian books won’t make you free.

If you want small government and freedom, you must act.

Not just once. Regularly, repeatedly, relentlessly.

In 1995, I gave speeches at a number of Libertarian Party state conventions. After one of these speeches, a man in his thirties asked me, “Why aren’t there more women here?”

“How many women did you bring?” I asked.

“None,” he said.

“How many women did you invite?” I asked.

“None,” he said.

“How many women did you tell about this Libertarian convention?” I asked.

“None.”

“So, what’s your answer to your question? Why aren’t more women here?”

“Because I didn’t tell them, I didn’t invite them, I didn’t bring them…” he answered.

Why isn’t the libertarian movement bigger?

How many people have you shared libertarian ideas with in the last seven days?

How many people have you forwarded libertarian essays and articles to in the last seven days? How many times have you shared libertarian ideas, essays, and articles with each of them?

How many people have you invited to sign up for a free subscription to the Liberator Online?

How many people have you invited to support the vital work of the Advocates for Self-Government — so the Advocates can reach and teach more people?

What have you done to bring more people into the libertarian movement in the last seven days? What will you do to make the libertarian movement bigger in the next seven days?

Why isn’t the libertarian movement more successful?

In the last seven days, what have you done to make it more successful?

Have you used Advocates tools — like OPH and the World’s Smallest Political Quiz — to effectively reach new people and bring them into the liberty movement?

Have you done volunteer work for a libertarian political campaign? Have you donated to the campaign — so they can reach more people?

Reading diet books won’t make you thin.

Reading exercise books won’t make you fit.

Reading libertarian books won’t make you free.

If you want a bigger and more successful libertarian movement, YOU must act.

Not just once. Regularly, repeatedly, relentlessly.

What are YOU going to do?