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Discovery BEFORE Persuasion

in Communicating Liberty, Liberator Online Archives by Michael Cloud Comments are off

(From the Persuasion Power Point section in Volume 19, No. 15 of the Liberator Online. Subscribe here!)

What’s the fastest and easiest way to bring people into the libertarian movement?  

“Help some of them see that they are already libertarians,” says Perry Willis, former Executive Director of the National Libertarian Party and current vice president of Downsize DC.

“Discovery before persuasion. Before you try to persuade NON-libertarians to become libertarians, first look for and talk with people who are already libertarians — or mostly libertarian.”

Such people are out there — by the tens of millions. Last year, a Freedomworks poll found that fully “78 percent of Republicans and GOP-leaning independents self-identify as fiscally conservative and socially moderate.”

Further: “Told that libertarians generally believe individuals should be free to do as they like as long as they don’t hurt others and that the government should keep out of people’s day-to-day lives, 58 percent of the full national sample said they agree.”

Such people are obviously sympathetic to libertarian ideas — but millions of them don’t know about libertarianism. The Freedomworks poll found that about 40 percent of 18-to-32-year-olds view the word “libertarian” favorably — but about a third didn’t know what it meant.

They are waiting to hear about libertarianism. How do you quickly discover these libertarian-leaning people?

A great way is by using the Advocates’ World’s Smallest Political Quiz. Available as a pocket-sized card or in its famous online version, it’s the quickest and easiest way to identify someone’s political leanings. To do this in large groups, use OPH (Operation Politically Homeless), which incorporates the Quiz into a crowd-drawing fun booth that identifies and recruits new supporters.

Perry Willis’s “discovery before persuasion” rule focuses us on those who are most receptive and responsive to libertarianism.

People who are glad to hear about liberty. Who are delighted to learn that they aren’t the only ones who believe what they believe and want what they want: freedom.

Warning: Mr. Willis is NOT saying “discovery INSTEAD OF persuasion.” He is saying “FIRST discovery, THEN persuasion.”

“Discovery before persuasion” is easy, enjoyable, fast, and effective.

For us and for those we speak with.

 

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Unlocking More Secrets of Libertarian PersuasionMichael Cloud’s latest book Unlocking More Secrets of Libertarian Persuasion is available exclusively from the Advocates, along with his acclaimed earlier book Secrets of Libertarian Persuasion.In 2000, Michael was honored with the Thomas Paine Award as the Most Persuasive Libertarian Communicator in America.

A Testimonial and Thank You to My Fellow Advocates

in Communicating Liberty by Michael Cloud Comments are off

(From the Persuasion Power Point section in Volume 19, No. 8 of the Liberator Online. Subscribe here!)

Michael Cloud at the Advocates 20th Anniversary CelebrationFifteen years ago — in 1999 — the Liberator Online published my first Persuasion Point Column.

I had been researching and developing, designing and refining, testing and correcting the Art of Libertarian Persuasion since the mid-1970s — and had published and taught what I had learned at Libertarian Party state conventions and many other libertarian events.

But it was not until I partnered with the Advocates for Self-Government that my work really broke through and caught fire in the libertarian movement.

We were made for each other. And for our fellow Advocates.

Marshall Fritz, Sharon Harris, & Carole Ann Rand - Presidents of The AdvocatesAdvocates Presidents Marshall Fritz, Carole Ann Rand, and Sharon Harris built an organization rooted in courtesy and civility — while advancing and advocating 24 carat gold, undiluted, uncompromised libertarianism.

Jimmy Harris put together the FUN libertarian e-newsletter: the Liberator Online — featuring writers such as Mary Ruwart, David Bergland, Advocates’ President Sharon Harris, and me… Michael Cloud. Under his editorship we created a libertarian ezine that’s filled with life, love, liberty… and laughter. A publication that takes the ideas of liberty and the best ways to communicate them to tens of thousands of libertarian activists.

It’s been a pleasure and an honor writing and working with these shining stars for 15 years. And I look forward to another 15 years of writing Persuasion Power Points.

But I’m mainly writing for YOU, gentle reader, fellow Advocate… friend.

Because you may be the next Tom Paine or George Washington or Patrick Henry.

You may be the next Ayn Rand, Murray Rothbard, or Ludwig von Mises.

You may be the next Henry Hazlitt or Harry Browne, Marshall Fritz or Dave Nolan.

You could set in motion the largest political change since the American Revolution.

OR — you could reach and teach the person who will be.

Are you the one? Are you the individual who will take freedom to the Tipping Point?

You give me hope. You and those you talk to about libertarianism.

Thank you for choosing liberty.

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Unlocking More Secrets of Libertarian PersuasionMichael Cloud’s latest book Unlocking More Secrets of Libertarian Persuasion is available exclusively from the Advocates, along with his acclaimed earlier book Secrets of Libertarian Persuasion.

In 2000, Michael was honored with the Thomas Paine Award as the Most Persuasive Libertarian Communicator in America.