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The Great Libertarian Super Bowl TV Ad

in Communicating Liberty, Liberator Online Archives by Michael Cloud Comments are off

(From the Persuasion Powerpoint section in Volume 20, No. 4 of the Liberator Online. Subscribe here!)

Over 110 million people will watch this Sunday’s Super Bowl.Super Bowl

A 30-second Super Bowl TV ad costs $4 million.

A 60-second spot costs $8 million.

Suppose a billionaire challenged you to write a 30-second or 60-second TV ad for libertarianism that gets 10,000 or 100,000 or 1,000,000 or more people to POSITIVELY RESPOND — to give us their names and contact information?

What would you say during that TV ad?

You can speak roughly 50 to 60 words in 30 seconds and 100 to 120 words in a minute.

What would you say?

What would you ask — to get 10,000 or 100,000 or 1,000,000 or more people to respond? To get them to text, email, telephone, or write to learn more about libertarianism?

How would you absolutely, positively guarantee that the billionaire would get his money’s worth for your Super Bowl TV ad?

You may want to privately explore and experiment with this challenge. And try out different versions of it on family and friends.

You will get better. More persuasive.

And closer and closer to Super Bowl-level communication.

Are You Having Libertarian Conversations?

in Communicating Liberty, Liberator Online Archives by Michael Cloud Comments are off

(From the Persuasion PowerPoint section in Volume 19, No. 12 of the Liberator Online. Subscribe here!)

Libertarian persuasion usually takes place in conversation.Libertarian Conversation

Not speeches or seminars, books or white papers, important though they are.

Libertarian understanding usually grows out of talking and listening.

So start or join a libertarian conversation. One-on-one. Or with a small group.

In person. On Skype. Or on the telephone.

Conversation engages us. Draws us out. Brings into play more of our intelligence and attention.

Which makes it ideal for teaching and learning. For grasping and embracing libertarianism.

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Unlocking More Secrets of Libertarian PersuasionMichael Cloud’s latest book Unlocking More Secrets of Libertarian Persuasion is available exclusively from the Advocates, along with his acclaimed earlier book Secrets of Libertarian Persuasion.In 2000, Michael was honored with the Thomas Paine Award as the Most Persuasive Libertarian Communicator in America.