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Contrarian Writers Get Published and Read Way More Often

in Communicating Liberty, Liberator Online Archives by Michael Cloud Comments are off

(From the Persuasion PowerPoint section in Volume 19, No. 13 of the Liberator Online. Subscribe here!)

Contrarian Writing

Look for issues where 80%, 90%, or more of the writers and readers disagree with you.

Where conventional opinion is overwhelmingly against you.

Brainstorm the key 3 to 6 reasons why you’re right and they’re wrong.

Sketch out 10 or 20 headlines for your essay or letter.

Pick the headline that absolutely, positively summarizes your strongest point — the one they’re wrong about.

Then, lead your letter or essay with the strongest reason of your 3 to 6 for your point of view or against theirs. Give an example or two of how or why your point is right — or theirs is wrong.

Second paragraph, use your second strongest reason. Give an example or two.

Third paragraph, use your third strongest reason for your position or against theirs.

And so on… until you reach 500 words. Max. Then sign your name — and email it or post it at the website.

Do not pretend or fake disagreement just to get published. Do not make up bogus reasons for disagreement.

Look for issues where you DO disagree with the overwhelming majority — and have good reasons for why you do.

Contrary opinions attract readers and commenters. Contrary opinions trigger responses. Contrary opinions get noticed.

Sometimes it pays to disagree.
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Unlocking More Secrets of Libertarian Persuasion

Michael Cloud’s latest book Unlocking More Secrets of Libertarian Persuasion is available exclusively from the Advocates, along with his acclaimed earlier book Secrets of Libertarian Persuasion.

In 2000, Michael was honored with the Thomas Paine Award as the Most Persuasive Libertarian Communicator in America.

Short Essays Attract More Readers

in Communicating Liberty, Liberator Online Archives by Michael Cloud Comments are off

(From the Persuasion PowerPoint section in Volume 19, No. 7 of the Liberator Online. Subscribe here!)

Every week, more and more online and offline writers flood us with more and more information.

They write long essays and long books.Writing

You and I simply don’t have enough time to read everything worth reading.

So we skim, sift, and sort a few pages of this and a few pages of that — to determine which, if either, is worth an hour — or more.

Would you like your writing to go to the front of the line?

Would you like busy, overwhelmed readers to read your whole essay?

Write a short, short piece. 300 words.

Or write a short blog or essay. 600 to 900 words.

SurfingIn a world of long essays, the short essays stand out.

And they can be read in less time than it takes to decide whether to read the 3,000 to 5,000 word essay.

An average reader can read 300 words in 90 seconds — or 900 words in 4-1/2 minutes.

Want to quickly learn how to write brief, to-the-point essays?

First, read How to Write Short by Roy Peter Clark.

Second, read The 30-Minute Writer by Connie Emerson.

Your essays will get read — by the vital, busy, bright readers you want to reach.

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Unlocking More Secrets of Libertarian PersuasionMichael Cloud’s latest book Unlocking More Secrets of Libertarian Persuasion is available exclusively from the Advocates, along with his acclaimed earlier book Secrets of Libertarian Persuasion.

In 2000, Michael was honored with the Thomas Paine Award as the Most Persuasive Libertarian Communicator in America.