The "Massive Action" Trap - The Advocates for Self-Government
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The “Massive Action” Trap

(From the Persuasion Powerpoint section in Volume 20, No. 12 of the Liberator Online. Subscribe here!)

What’s the WORST piece of advice that many motivational gurus and personal coaches give to under-performing business and sales people?

“If you’re not getting the results you want, double your rate of failure. Or triple the number of prospects you call on,” many urge. “Massive action is the royal road to success,” say success gurus from Tony Robbins on down.

Does doubling your rate of failure improve your skill? No.

Does tripling your rate of failure inspire and motivate you? No.

Does massive wrong action deliver better results? No.

Massive unskilled action will wear you out. Will demoralize you. Will drive you out of sales or public speaking or persuasion.

Massive ActionIf you’re not getting the sales or speaking or persuasion results you want, watch YouTube videos by those performers who ARE getting it done.

Or read how-to books by those who regularly get 2 or 3 or 10 times the results you do:

Influence by Robert Cialdini.

The Magic of Rapport by Jerry Richardson.

Secrets of Libertarian Persuasion by Michael Cloud.

Unlocking More Secrets of Libertarian Persuasion by Michael Cloud

Try out what they teach you. Are you getting better results than you did with your old approach? If so, practice it, use it, and profit from it.

Massive action will burn you out.

Skilled, knowledgeable action will energize you — and win dozens and dozens more people to liberty.

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