“I have a friend who can always be counted on to have a great book recommendation handy,” writes marketing guru Seth Godin in a recent post at his always-insightful blog.
“Another who can not only tell you the best available movie currently in theatres, but confidently stand behind his recommendations.
“And some people are eager to share a link to an article or idea that’s worth reading.”
Such people, Godin says, are surprisingly rare. Many people are hesitant to recommend something. What if the person thinks my recommendation is stupid? Or not cool enough? Or that I’m being too pushy? Or…
Yet this kind of sharing is crucial, Godin says. It can affect lives, even change our culture and our world.
“Sharing an idea you care about is a generous way to change your world for the better,” Godin writes.
“The culture we will live in next month is a direct result of what people like us share today. The things we share and don’t share determine what happens next.”
Indeed, he says, “the recommendation from person to person is now the most powerful way we have to change things.”
Which brings me to… libertarianism.
You’re reading this because you want to change the world. To spread the blessings of liberty. To awaken more people to the joys, the benefits, the goodness of libertarian ideas.
You are, whether you realize it or not, a very influential person. You likely have Facebook friends who want to be in touch with you. Family members who are open to ideas. Co-workers, colleagues, neighbors, fitness partners, friends… a network, online and off. Probably bigger than you realize.
It’s never been easier and cheaper to share ideas online. A few clicks and you can share a great pro-liberty meme with your Facebook friends (we feature a lot of good ones at our Facebook page). A few clicks and you’ve linked to a great liberty video or article or website or candidate or free book.
Offline, opportunities abound. No tool is better than the World’s Smallest Political Quiz, a simple, intriguing, fun item you can keep in your pocket or purse and hand out to friends.
Good libertarian books make great gifts. T-shirts and bumper stickers easily raise awareness.
This may sound simple. So simple, in fact, that it’s easy to ignore.
Yet Godin — one of the world’s most respected marketing experts — insists that this is a crucial way of changing our culture, changing our world. Godin’s opinion is based on years of studying and writing about change.
If everyone reading this makes a habit of regularly doing some simple, sincere, easy sharing and recommending like this, we can make millions of positive contacts for liberty in a very short time. Collectively, these kinds of contacts will open minds, shift attitudes, affect opinions, and change lives.
It just takes a (very) little time and effort. And, Godin adds, courage:
“It takes guts to say, ‘I read this and you should too.’ The guts to care enough about our culture (and your friends) to move it forward and to stand for something.”
Will you have the courage to risk sharing — smartly, appropriately, and regularly? And thereby move your friends — and our culture — to a better place? To liberty?