Change We Can Believe In
Obviously, we’re not talking about the campaign slogan from eight years ago.
We are at a point where the dynamics of media are changing. More media outlets, bloggers, instant LIVE broadcasts, and social media drive conversations outside the tightly controlled messaging we’ve seen in the past. Because of the “always on” nature of many of these developments, the way news is presented is changing… For the better.
With the ability to break news at any time, how people interact is changing. Today, we know more about what’s happening throughout the world, rather than a narrative that can be controlled.
The Arab Spring probably would not have made the news stateside, had it not been for the images, thoughts, and reporting performed by those on the ground, with the American audience demanding to know more. The dynamics of media are changing, and while the established corporate media tries to hang onto everything they can control, alternative media continues to grow in influence.
These changes also mean that ideas are spreading faster and with a farther reach. Even in some of the most remote areas of the world, a couple touches of a smartphone screen or clicks of a mouse can bring you up to speed on the latest happenings in minutes.
Because of how easy it is to get information, we now see a shift in how ideas spread, with virality, openness, and trust overcoming traditional advertising avenues and the power of vast sums of money. The dynamic is shifting, and greater exposure causes that shift to occur faster.
What does this change mean for libertarians? In this new decentralized dynamic, our voice can be just as prominent. The walls that stopped us before are crumbling, as we now have nearly equal footing.
So, let’s take advantage of this opportunity. The more we discuss our ideas, the moral case for freedom, and what a free society looks like, the greater influence we have on the direction our world moves. We can truly work to change hearts and minds without meeting the barriers of the past.
Knowing this, what will you do for liberty?