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Be Effective More Than Efficient

in Liberator Online by Brett Bittner Comments are off

Be Effective More Than Efficient

This article was featured in our weekly newsletter, the Liberator Online. To receive it in your inbox, sign up here.

I love efficiency. I like to see people work to make things better, faster, and more appealing.

Innovation is exciting!

Where I get lost is when their fascination with making something easier paralyzes them to the point of stagnation. They will spend more time working to find a better, faster, or easier solution than it would take to just do the work of the existing options.

We are most effective when we work to persuade at the one-on-one level. When having individual conversations, we:

  • Are able to see body language and interpret those cues
  • Get to hear non-verbal auditory cues, like tone, as we listen attentively
  • Display a passion for Liberty 
  • Get immediate feedback on our efforts

While these conversations are not particularly easy, especially at first, they are effective.

efficientAs someone who is rather technologically adept, while also appreciating innovation, I understand the desire to automate and digitize things. The key for us is to balance the “old” and “new,” as we reach different audiences, who have different preferences.

Many “old ways” involve a bit of a personalized attention, like hand-written letters and notes, a telephone call, or following up with a thank you. While we may find e-mail blasts, mass texting, and smartphone apps more efficient for us to broadcast a message, keep in mind that those methods aren’t as effective as actual person-to-person interaction. They also will not reach everyone, even those you target with your message. We all find a reason to archive or delete an e-mail, ignore a text, and turn off the notifications for an app.

As those looking to persuade work to develop the “next big thing,” keep in mind that the time you spend on innovation is time not spent being a shining example of libertarianism, living a libertarian lifestyle, or having those conversations. By seeking to “reinvent the wheel,” many forsake the tried and true methods, rather than working on getting their message out and lose valuable time.

This compounds when we assume one “touch” carries the same weight as another. An in-person conversation holds more value than receiving an e-mail blast. A personal phone call outweighs a direct mail piece. A handwritten thank you note shows you care more than an automated response e-mail.

None of that should be taken to mean that we shouldn’t utilize some of the more innovative, efficient methods of communicating Liberty. Rather, we should incorporate them as part of a comprehensive strategy to be as effective as possible, rather than focusing on just the most efficient, and often less effective, modes.

FREE Libertarian E-Book: The Morality of Capitalism

in Economic Liberty, Liberator Online by James W. Harris Comments are off

(From the Intellectual Ammunition section in Volume 19, No. 4 of the Liberator Online. Subscribe here!)

In recent issues we’ve reviewed and recommended two outstanding free e-books available through Students For Liberty (SFL): After the Welfare State and Why Liberty.

Now we’re pleased to suggest one more great SFL title to add to your ebook library.

The Morality of Capitalism: What Your Professors Won’t Tell You combines the writings of renowned economists, philosophers, historians, policy experts, and entrepreneurs from around the world to make the case that not only do free markets “deliver the goods,” but that true free market capitalism is a just and moral system.

It is clear and highly readable, suitable for students and non-students alike, for newcomers to free enterprise and libertarianism as well as longtime libertarians.

As SFL notes:

“As students for liberty, we are well-versed in defending the free market. Our opponents on campus constantly claim that markets are unfair, that capitalism is exploitative, that competition is inhumane, and that government control and redistribution are the solution to society’s problems. Every day we struggle to explain that a free society that embraces free exchange is the only way to create wealth, peace, and prosperity for all.

“Most people acknowledge, if only begrudgingly, that capitalism does produce considerable wealth and material well-being. But many feel torn between material prosperity on the one hand and living a moral life on the other. The self-interested pursuit of profit that is characteristic of a capitalistic system just doesn’t feel right to them.

“The task before us, then — if we wish to actualize the truly free social system that is laissez-faire capitalism — is to provide and defend its moral justification. We must convince fellow students that capitalism is not just the most efficient system, but a virtuous one as well.”

The Morality of Capitalism: What Your Professors Won’t Tell You makes that case, powerfully and convincingly.

Students For Liberty has distributed over 100,000 copies to students around the world since it was first made available.

You can learn more about The Morality of Capitalism: What Your Professors Won’t Tell here.

Download it as a FREE PDF ebook here.

Here’s the table of contents: 

Introduction: The Morality of Capitalism by Tom G. Palmer
The History of a Word
Free-Market Capitalism vs. Crony Capitalism

Section I: The Virtues of Entrepreneurial Capitalism

  • Interview with an Entrepreneur featuring John Mackey (Whole Foods CEO)
  • Liberty and Dignity Explain the Modern World by Deirdre N. McCloskey
  • Competition and Cooperation by David Boaz
  • For-Profit Medicine and the Compassion Motive by Tom G. Palmer

Section II: Voluntary Interaction and Self-Interest

  • The Paradox of Morality by Mao Yushi (Translated by Jude Blanchette)
  • The Moral Logic of Equality and Inequality in Market Society by Leonid V. Nikonov
  • Adam Smith and the Myth of Greed by Tom G. Palmer
  • Ayn Rand and Capitalism: The Moral Revolution by David Kelley

Section III: The Production and Distribution of Wealth

  • The Market Economy and the Distribution of Wealth by Ludwig Lachmann
  • Political and Economic Freedoms Together Spawn Humanity’s Miracles by Temba A. Nolutshungu

Section IV: Globalizing Capitalism

  • Global Capitalism and Justice by June Arunga
  • Human Betterment through Globalization by Vernon Smith
  • The Culture of Liberty by Mario Vargas Llosa
  • A Little Further Reading for Fun and Profit (and Better School Papers) by Tom G. Palmer

The Morality of Capitalism: What Your Professors Won’t Tell You is published by SFL and the Atlas Network. We highly recommend it.

Student groups note: SFL offers a limited number of hard copies at no cost to student groups. You can learn more about that here.