Persuasion Power Point #351: What’s the Most Important Issue in Politics Today?

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Politics is priorities.

What’s most important? What’s least important?

Which problem is critical? And which is trivial?

The next time you discuss politics with a friend or co-worker, ask:

“If you could solve only one political problem — which would you choose?

“Why?

“Why, in your opinion, is the problem you named more pressing, more urgent than, say, the federal deficit or high taxes or government spying on us?

“If you were given 5 minutes airtime on all TV and radio stations, what would you tell Americans to win them to your point of view?

“What would be the huge, immediate, direct benefits of solving this problem?”

Carefully listen to what he says. Thank him for sharing his opinions with you.

Then, later in the day, repeat the process with another friend or co-worker.

Try it with 5 or 6 people.

If your friends are like mine, each one will choose a different “most important political problem.”

And you’ll learn that you need to have 5 or 6 very different libertarian conversations — if you want to win them to libertarianism.

You’ll need to talk about their “most important political problem” – their political priority — and discuss how and why libertarianism can relieve, reduce, and possibly remove it.

When you talk in terms of their priorities, in terms of what matters most to them, they will listen and talk with you.

And many of them will be receptive and responsive to our libertarian solutions.

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Michael Cloud’s brand-new book Unlocking More Secrets of Libertarian Persuasion is available exclusively from the Advocates, along with his acclaimed earlier book Secrets of Libertarian Persuasion.

in Communicating Liberty, Liberator Online Archives by Michael Cloud Comments are off
About the author: Michael Cloud

Michael Cloud is President and Co-founder of the Center For Small Government. He also co-founded the Massachusetts End the Income Tax ballot initiatives with Carla Howell, serving as spokesperson, primary fund-raiser and Communications Director. In 2002, Cloud ran for US Senate against 2004 Democratic presidential nominee John Kerry, winning 19% of the vote — the highest vote for a Libertarian US Senate candidate ever. He has been politically active since 1976 and has raised over $8 million for small government candidates, projects, and initiatives. He is also a speechwriter and the Master of libertarian communication. He writes the Persuasion Power Points column for over 70,000 readers of the Advocates for Self-Government Liberator Online and is author of the books Secrets of Libertarian Persuasion and Unlocking More Secrets of Libertarian Persuasion. Cloud is also the co-author of Small Government News, an email newsletter that is published approximately every two weeks; more often around elections.