Short Essays Attract More Readers

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(From the Persuasion PowerPoint section in Volume 19, No. 7 of the Liberator Online. Subscribe here!)

Every week, more and more online and offline writers flood us with more and more information.

They write long essays and long books.Writing

You and I simply don’t have enough time to read everything worth reading.

So we skim, sift, and sort a few pages of this and a few pages of that — to determine which, if either, is worth an hour — or more.

Would you like your writing to go to the front of the line?

Would you like busy, overwhelmed readers to read your whole essay?

Write a short, short piece. 300 words.

Or write a short blog or essay. 600 to 900 words.

SurfingIn a world of long essays, the short essays stand out.

And they can be read in less time than it takes to decide whether to read the 3,000 to 5,000 word essay.

An average reader can read 300 words in 90 seconds — or 900 words in 4-1/2 minutes.

Want to quickly learn how to write brief, to-the-point essays?

First, read How to Write Short by Roy Peter Clark.

Second, read The 30-Minute Writer by Connie Emerson.

Your essays will get read — by the vital, busy, bright readers you want to reach.

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Unlocking More Secrets of Libertarian PersuasionMichael Cloud’s latest book Unlocking More Secrets of Libertarian Persuasion is available exclusively from the Advocates, along with his acclaimed earlier book Secrets of Libertarian Persuasion.

In 2000, Michael was honored with the Thomas Paine Award as the Most Persuasive Libertarian Communicator in America.

in Communicating Liberty, Liberator Online Archives by Michael Cloud Comments are off
About the author: Michael Cloud

Michael Cloud is President and Co-founder of the Center For Small Government. He also co-founded the Massachusetts End the Income Tax ballot initiatives with Carla Howell, serving as spokesperson, primary fund-raiser and Communications Director. In 2002, Cloud ran for US Senate against 2004 Democratic presidential nominee John Kerry, winning 19% of the vote — the highest vote for a Libertarian US Senate candidate ever. He has been politically active since 1976 and has raised over $8 million for small government candidates, projects, and initiatives. He is also a speechwriter and the Master of libertarian communication. He writes the Persuasion Power Points column for over 70,000 readers of the Advocates for Self-Government Liberator Online and is author of the books Secrets of Libertarian Persuasion and Unlocking More Secrets of Libertarian Persuasion. Cloud is also the co-author of Small Government News, an email newsletter that is published approximately every two weeks; more often around elections.