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Articles

Don’t Quench Their Thirst with a Fire Hose

Published in Communicating Liberty .

(From the Persuasion Power Point section in Volume 18, No. 23 of the Liberator Online. Subscribe here!)

When someone asks you about libertarianism, how much should you tell them?

a) Enough to stimulate their desire for more?

b) Enough to satisfy their interest?

c) More than they want to know. Everything you know about libertarianism.

All too often, libertarians act on answer “c.”

We quench their thirst… with a fire hose.

We give them too much information, too fast. They can’t absorb it. Can’t digest it.

“The secret of being a bore is to tell all you know,” wrote Voltaire.

Burying our listeners with information numbs their minds and turns them off.

Drowning them with unfamiliar assertions, ideas, facts, and thinking — intimidates and overwhelms them.

When “too much” fails, “almost enough” succeeds.

Why? Because “almost enough to satisfy” is “enough to stimulate their appetite for more.”

This is the key: Almost enough. Less than enough.

“Less than enough” whets their hunger for more information about libertarianism.

“Less than enough” stimulates their thirst for more.

“Less than enough” arouses their desire to learn more.


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