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Discovery BEFORE Persuasion

in Communicating Liberty, Liberator Online Archives by Michael Cloud Comments are off

(From the Persuasion Power Point section in Volume 19, No. 15 of the Liberator Online. Subscribe here!)

What’s the fastest and easiest way to bring people into the libertarian movement?  

“Help some of them see that they are already libertarians,” says Perry Willis, former Executive Director of the National Libertarian Party and current vice president of Downsize DC.

“Discovery before persuasion. Before you try to persuade NON-libertarians to become libertarians, first look for and talk with people who are already libertarians — or mostly libertarian.”

Such people are out there — by the tens of millions. Last year, a Freedomworks poll found that fully “78 percent of Republicans and GOP-leaning independents self-identify as fiscally conservative and socially moderate.”

Further: “Told that libertarians generally believe individuals should be free to do as they like as long as they don’t hurt others and that the government should keep out of people’s day-to-day lives, 58 percent of the full national sample said they agree.”

Such people are obviously sympathetic to libertarian ideas — but millions of them don’t know about libertarianism. The Freedomworks poll found that about 40 percent of 18-to-32-year-olds view the word “libertarian” favorably — but about a third didn’t know what it meant.

They are waiting to hear about libertarianism. How do you quickly discover these libertarian-leaning people?

A great way is by using the Advocates’ World’s Smallest Political Quiz. Available as a pocket-sized card or in its famous online version, it’s the quickest and easiest way to identify someone’s political leanings. To do this in large groups, use OPH (Operation Politically Homeless), which incorporates the Quiz into a crowd-drawing fun booth that identifies and recruits new supporters.

Perry Willis’s “discovery before persuasion” rule focuses us on those who are most receptive and responsive to libertarianism.

People who are glad to hear about liberty. Who are delighted to learn that they aren’t the only ones who believe what they believe and want what they want: freedom.

Warning: Mr. Willis is NOT saying “discovery INSTEAD OF persuasion.” He is saying “FIRST discovery, THEN persuasion.”

“Discovery before persuasion” is easy, enjoyable, fast, and effective.

For us and for those we speak with.

 

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Unlocking More Secrets of Libertarian PersuasionMichael Cloud’s latest book Unlocking More Secrets of Libertarian Persuasion is available exclusively from the Advocates, along with his acclaimed earlier book Secrets of Libertarian Persuasion.In 2000, Michael was honored with the Thomas Paine Award as the Most Persuasive Libertarian Communicator in America.

How He Did It: Two Hundred New Libertarian Students Recruited — in One Semester

in Communicating Liberty, Liberator Online Archives by Sharon Harris Comments are off

(From the President’s Corner section in Volume 19, No. 12 of the Liberator Online. Subscribe here!)

Michael Melendez and OPH at LDS Business College

I was delighted to get this email from Michael Melendez, Young Americans for Liberty State Chair in Utah:

In one semester, I recruited more than 200 students on campuses all over the state of Utah.

There is no tool more effective for a campus liberty activist than the Operation Politically Homeless (OPH) kit.

I just ordered another OPH kit. Thank you!

Thank you, Michael!

I had the pleasure of meeting Michael at the November 2013 Utah Student Liberty Forum, where I conducted a libertarian communication workshop. Currently a student at Brigham Young University (BYU), Michael has been active locally with Campaign for Liberty since 2009. He was chief-of-staff for Senator Howard Stephenson in the Utah State Senate during the 2014 legislative session. Michael founded a Young Americans for Liberty (YAL) chapter at BYU in 2011 and was made a YAL chair for the state of Utah in January of 2013. He also served as a Campus Coordinator for Students For Liberty (SFL) during the 2013-2014 school year. Whew!

Michael is a great example of the new generation of libertarian activists who are making liberty once again a burning issue in American politics.

And — as his quote indicates — he’s using the Advocates’ OPH to find hundreds more young people to join in this great crusade.

OPH is the Advocates’ acclaimed “event in a kit” that enables libertarian groups to quickly and efficiently discover dozens or even hundreds of libertarian-leaning people in their communities or on their campuses — and get their contact information and sign them up!

William Jergins opening minds with OPH at Southern Utah UniversityOPH is one of the great success stories of the libertarian movement. Hundreds of thousands of people have encountered the ideas of liberty through OPH. And millions more people are out there, just waiting for someone — maybe you? — to introduce them to libertarianism.

OPH works like magic. Wherever people are gathered, OPH will attract them. It turns an ordinary (yawn) ho-hum outreach booth into a crowd-drawing fun event! Bonus: it’s fun!

FREE OPH KITS for libertarian student groups: The Advocates is giving OPH outreach kits free to student libertarian groups. All we ask is that you use them at least three times during the next year and send us photos documenting your OPH activity. OPH normally sells for $50.00 plus shipping. Learn how campus libertarian groups are doubling and tripling their membership with OPH here.

Right now is a great time to do OPH! As students return to school, as freshman begin exploring ideas and organizations on campus, use OPH to open their minds to liberty and welcome them to your campus liberty organization.

Could your libertarian group benefit from dozens — or even hundreds — of new sign-ups? How much stronger would the liberty movement be if hundreds of OPHs were conducted across America this year — discovering thousands of eager new libertarian activists, supporters, donors and voters?

It’s up to you! Start now by learning more about OPH!

Are You Waiting for Our Libertarian Ship to Come In?

in Communicating Liberty, Liberator Online Archives by Michael Cloud Comments are off

(From the Persuasion PowerPoint section in Volume 19, No. 9 of the Liberator Online. Subscribe here!)

big ship“Big Government is unsustainable,” said one libertarian. “It’ll collapse and that’s when we’ll get liberty.”

“I’m part of the Remnant,” said another. “Liberty is doomed…for now. My job is to quietly share libertarianism until the world is ready for liberty.”

“Our tax-burdened, regulation-strangled economy can’t last,” said a third. “When it falls apart, liberty will march in.”

Passive waiting is NOT a strategy. Nor even a good choice — if you want freedom in our lifetime.

You have to send out ships — if you want our ship to come in.

Do you know where the phrase “waiting for my ship to come in” came from?

In the 19th Century, English investors and entrepreneurs built huge sailing ships. It took months to build them, months to stock them with trading goods and provisions, and months to hire a good captain and crew.

Then these ships were launched to seek out foreign producers and traders. To exchange English goods for gold and silver and jewels, for silk and spices and other precious things.

Some of the ships hit reefs and sank. Others were destroyed by storms. Some were seized by pirates. Others mutinied — and went to Australia.

There were no shortwave radios. No telegraphs. No cell phones. No way to communicate with the ships until they returned to England.

“Waiting for my ship to come in” was coined by those who sent their ships out.

How many ships have you sent out? How many have you helped make ready to launch?

For our libertarian ships to come in, we must first send out many more seaworthy ships.

Have you acquired an Operation Politically Homeless (OPH) libertarian outreach kit for your local libertarian organization? OPH is a proven, tested way to discover new libertarian-leaning people and bring them into the liberty movement. That’s one ship sent out.

If you’re a student, the Advocates is giving OPH kits FREE to any campus libertarian organization that agrees to use them a minimum of three times in the coming year. Have you requested one for your campus group? That’s a second ship sent out.

Have you volunteered to work at an OPH booth? That’s a third ship sent out. (AND the most fun you can have with your clothes on.)

Have you forwarded thought-provoking articles from the Liberator Online to interested friends? That’s a fourth ship launched.

Have you bought an Advocates book or product — say, Secrets of Libertarian Persuasion — for libertarian friends and acquaintances? For their birthdays? Or just because? That’s a fifth ship. (And a handbook on “shipbuilding” for liberty.)

Work for liberty! Send out more and more ships. And you will stand a much better chance that YOUR libertarian ship will come in — and that you will have liberty in our lifetime.

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Unlocking More Secrets of Libertarian Persuasion by Michael CloudMichael Cloud’s latest book Unlocking More Secrets of Libertarian Persuasion is available exclusively from the Advocates, along with his acclaimed earlier book Secrets of Libertarian Persuasion.

In 2000, Michael was honored with the Thomas Paine Award as the Most Persuasive Libertarian Communicator in America.

Daily Beast: World’s Smallest Political Quiz and OPH Recruiting New Libertarians at CPAC

in Communicating Liberty, Economic Liberty, Liberator Online Archives, Personal Liberty by Sharon Harris Comments are off

(From the President’s Corner section in Volume 19, No. 5 of the Liberator Online. Subscribe here!)

Guess which booth at this year’s widely-covered CPAC drew the biggest, mostexcited crowds?

(CPAC — the Conservative Political Action Committee — is the nation’s largest annual gathering of conservative activists and office holders, with a strong number of libertarian students among the attendees.)

Here’s what The Daily Beast — one of the most influential news sites on the web, read by millions of readers each month – reported:

“Of all the booths, the one consistently drawing the biggest crowds was WarOnYouth, a joint project by Generation Opportunity and Young Americans for Liberty (YAL)…

“As a clever gimmick, YAL was having passers-by fill out a quickie quiz to determine where they fell on an ideological quadrant that included not just a left/right divide, but also a libertarian/statist one.

 “According to the results chart, the vast majority of respondents fell into the libertarian range, represented by — surprise! — Ron and Rand Paul.”

Yes, that’s Operation Politically Homeless (OPH) and the World’s Smallest Political Quiz working their magic on the CPAC crowd!

Once again the incredible effectiveness of the Advocates’ Operation Politically Homeless booth was demonstrated. Once again OPH has been used to reach the minds of the political leaders, activists and donors of tomorrow.

From the very first time the Advocates introduced OPH, some 25 years ago, users have told us over and over again that OPH brings their outreach booth and tabling efforts alive.

OPH consistently makes a booth the most active, the most talked about, the most fascinating, at any event. OPH consistently draws the biggest crowds, the greatest attention. It is fun and fascinating — for boothers and attendees alike.

And OPH opens minds and changes lives.

I strongly believe OPH, and the World’s Smallest Political Quiz that is the heart of OPH, has played a major role in opening up America’s political landscape to include libertarians.

Prior to the introduction of the World’s Smallest Political Quiz, most Americans thought of politics using a simplistic model of left versus right — which excludes libertarians.

But for over 25 years the Quiz has opened tens of millions of minds to a better political map — one that includes libertarians.

The CPAC OPH booth is just the latest example of the crowd-drawing, mind-opening power of this remarkable tool.

Ron Paul observed the power of the Quiz and OPH many years ago, and put it very well: “The World’s Smallest Political Quiz is responsible for many Americans’ first contact with libertarian ideas. While traveling around the country, I have often heard people say, ‘I never knew I was a libertarian until I took the Quiz!’”

Over 1,000 OPH Kits Delivered FREE to Campus Libertarian Groups

More good news: I am pleased to announce a new OPH milestone.

In the past few years the Advocates has given — completely free of charge — over 1,000 OPH booths to libertarian campus organizations across America.

These kits have reached tens of thousands of students with the ideas of liberty, and they will continue to do so for years. (Student groups: learn more about OPH — and how you can get your FREE OPH kit if you haven’t already — here.)

These OPH kits are being used by libertarian campus groups to discover libertarian-leaning students and welcome them to the liberty movement. Libertarian campus organizations are using OPH to sign up new members and supporters — new libertarian activists who will work in college and after graduation to bring liberty to all America.

And that’s great news indeed!

World’s Smallest Political Quiz Taken 21 Million Times Online

in Liberator Online Archives by Sharon Harris Comments are off

Great news!

QuizAs of this week, the online World’s Smallest Political Quiz has now been taken more than 21 MILLION TIMES since we first put it on the Web in 1995.

Regular readers will remember we celebrated the 20-million milestone just a few months ago, in late October. So we’re delighted that in the four months since then, the Quiz has been taken an additional million times, reaching so many more people with the mind-changing idea of a new political map — one that includes libertarianism!

The Quiz has become an Internet legend — the world’s first, and by far most popular, Internet political quiz.

And the numbers don’t stop there. We’ve distributed over 12 million Quiz cards. Millions more people have encountered the Quiz in classrooms, major textbooks, newspapers, books, on talk radio, at Facebook, at Operation Politically Homeless (OPH) booths, and elsewhere.

This is fantastic news for libertarians. Because the Quiz is arguably the most effective tool for libertarian understanding and outreach ever invented.

When people take the Quiz:

* They learn that libertarianism is a major part of the American political spectrum — that there is more to politics than just left versus right.

* They get insights into their own political views, and they think about some of today’s most important — but often ignored — political issues.

* They learn that, on many key issues, libertarians are their allies, even if they consider themselves liberals or conservatives or centrists.

* A large percentage of Quiz takers discover they are libertarians, or have more in common with libertarianism than any other political philosophy.

* At our website, Quiz takers are given instant access to outstanding information about libertarian ideas. Their questions are answered. They are given the opportunity to become active in the libertarian movement. And they are offered tools and training to help them become ever more effective and successful in their libertarian outreach.

Please note: the amazing success of the Quiz is no accident. The Advocates has spent many years developing, refining and promoting the Quiz.

The World’s Smallest Political Quiz was created by Advocates Founder Marshall Fritz in 1987. It was built on a revolutionary multi-spectrum political chart created in 1970 by David F. Nolan (a co-founder of the Libertarian Party). Fritz added ten short questions and a graph to Nolan’s chart. The questions and graph allowed people to quickly plot their place on the political spectrum, as well as giving other political insights.

From the beginning, Marshall insisted that the Quiz be not just fast and fun, but above all honest and accurate — giving reliable and useful insights to those who take it.

The result is a tool so effective and mind-opening that non-libertarian educators, journalists and others can — and do — use it and recommend it.

During the past decade, the Quiz has been featured in many of America’s best selling college and high school textbooks or their supplementary material, including more than a dozen key textbooks by the biggest names in publishing. And we’ve supplied educators, at their request, with tens of thousands of card Quizzes for their classrooms. (Are you a teacher, professor, or other education professional? Email me for information on free Quizzes for your students, or fill out the request form at the bottom of this page.)

This is tangible, real-world outreach success. And it is making a real difference.

As Ron Paul has said: “The World’s Smallest Political Quiz is responsible for many Americans’ first contact with libertarian ideas. While traveling around the country, I have often heard people say, ‘I never knew I was a libertarian until I took the Quiz!’”

The success of the Quiz is great news for the entire liberty movement. We’re finding and educating the libertarian leaders, activists and supporters of tomorrow!

NONE of this success would have been possible without the help of the many wonderful people who support the work of the Advocates with their generous donations.

If you would like to join them by becoming an Advocates donor, we have some fantastic “thank you” gifts for you. Check them out here. Or call us toll-free at (800) 983-1776.

Thank you! Now, on to the NEXT million!